Through
a combination of lectures, business case studies, and hands-on learning
this course provides an introduction to data analytics techniques and
their application in business.
The case studies explored will illustrate how companies are
leveraging different sources of data, including “big data,” with
different analytical techniques, to improve performance. You will
receive hands-on learning through a free web-based graphical development
environment that will allow you to practice using some of these tools
themselves. You will also gain an understanding of the many
possibilities for applying data science in business, and will be able to
consider additional learning opportunities to gain further depth.
This course is an excellent resource for managers who see the
opportunity to use data analytics in business but do not have the skills
and background to engage with data analytics themselves.
