To
create and bring to market innovative ideas, entrepreneurs invest
substantial resources in their creation without being certain their idea
will be successful. How do entrepreneurs manage this process? What
strategies do they use? What role does the innovativeness of their ideas
play in the strategies they adopt? How do they maintain motivation when
faced with setbacks?
In this course, we tackle these questions by focusing on:
- Types of innovations and their market impact;
- The importance of taking action, knowledge, learning and resources in the creation of innovative ideas;
- How entrepreneurs make strategic decisions under uncertainty;
- The Management of intellectual property; and
- Maintaining motivation in the face of setbacks
By drawing on the case of Google Glass, their own experiences and
ideas, students are encouraged to synthesize knowledge from each Module
to gain an in-depth understanding of the complexity of innovation
process.
